Honda Motor Co, has recalled the India CEO – Takashi Nagai and and the Marketing Head – Seki Inaba, of HSCI – Honda SIEL Cars India. Honda has ben struggling in recent past, and the sales of its largest selling City sedan has been falling, giving away the market to Hyundai ,Volkswagen and others. The company has not been able to pick up sales for City, even after desperate price cuts and related measures.
Honda , has been leading the premium segment in India, with its brands City, Accord – being preferred cars, known for their quality, comfort etc., though Honda has always been seen as overpriced. Both the City and Accord, dominated their respective segments , with Civic also getting good acceptance on its launch. It appears that Honda, has not been able to act fast in the changing business context when a number of other players were entering the market for both mid size, and high end sedans.
Recently, Honda Siel Cars India Ltd. also launched its much-awaited small car, the Honda Brio , in the Indian market. We are yet to see its performance in the market.
As per a Honda Spokes person – the movement of the CEO & Head Marketing are attributed to – “part of routine top management changes which are announced at this time of every year”.
Honda Siel Cars India Ltd., (HSCI) was incorporated in December 1995 as a joint venture between Honda Motor Co. Ltd., Japan and Siel Limited, a Siddharth Shriram Group company. The company’s product range includes Honda Brio, Honda Jazz, Honda City, Honda Civic and Honda Accord. Honda cars care known for their qualities of durability, reliability and fuel-efficiency.
– News Desk / Research Team