Fork Media to Operate Mashable India, announces agreement with Ziff Davis

Fork Media, India’s fastest growing publishing and ad tech media company, today announced a new agreement with Ziff Davis, the American digital media company, to operate Mashable India. Fork Media has already been working on other Ziff Davis brands like IGN and AskMen, in India.

Mashable India will curate and localize the best of Mashable’s delightfully offbeat global content while adding originally created unique content specifically produced for the India market. One of the most prominent and premium brands in media, Mashable became a Ziff Davis brand in 2017.

Fork Media has emerged as India’s most talked digital media company, winning the Deloitte Technology Fast 50 India & APAC, FT 1000 High-Growth Companies APAC, and India Emerging Global 20 awards.

Samar Verma, CEO of Fork Media, said:
“We’re excited to expand our partnership with Ziff Davis, having developed real traction with IGN and AskMen, we view Mashable as a game changer to our content publishing business. We believe Fork Media can drive Mashable India to its true potential with our integrated content, sales, and marketing approach.”

Adam Doree, on behalf of Ziff Davis, said: “As a new chapter for Mashable’s international expansion begins, Ziff Davis will be working with the very best media companies in the world as its partner operators – both existing and new to our partner group. In India, our partners at Fork Media are building a world-class media company and their values are a perfect match for Mashable India.”

Source: Business Wire India

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