Functional Area: Competitive Marketing Strategy

MDP: Competitive Marketing Strategy – February 2020

Date: 05 – 07 February 2020 Strategizing for marketing requires sensitivity to the external market environment, what the organization ‘can do’ and the obtainment of sustainable competitive advantages in the market place. The development of marketing strategies further involves the appreciation of the linkages between marketingstrategy formulation and its implementation, as well as recognizing the…