Functional Area: Indian Institute of Management

MDP: Customer Service Strategy – January 2020

Date: January 20 – 23, 2020 A passion for customer satisfaction is one way a market-oriented company builds superior profits. Companies with a strong market orientation see current and potential customers as key sources of profitability, cash flow, and earnings. Customers, products and assets are all important parts of business and business success. Products will…

MDP: Pricing and Sales Management – January 2020

Date: January 06 – 10, 2020 It is well known that, among all the drivers of a marketing organization’s profit (e.g., price, advertising, variable cost, fixed cost, sales volume, etc), improvements in pricing have the most powerful effect on the bottom-line. The overall goal of this course is to improve the understanding as well as…

MDP: Marketing Applications of Machine Learning and Artificial Intelligence – December 2019

Date: December 16 – 20, 2019 The field of Machine Learning (ML) and Artificial Intelligence (AI) includes a collection of tools, techniques and methods that are of relevance to today’s corporate managers. These techniques help to support decision-making in this VUCA (volatile, uncertain, complex and ambiguous) world. The techniques combine the best of the statistics…

MDP: Digital and Social Media Marketing For Business Growth – December 2019

Date: December 02 – 06, 2019 Digital media, a collective term for an amalgam of communication applications that include podcasts, Facebook, Twitter, wikis, blogs and social network sites, is a powerful platform available to modern business organisations in communicating and engaging with different stakeholders in general and customers in particular. These new age tools allow…

MDP: Contract Management and Arbitration – February 2020

Date: February 10 -14, 2020 The MDP Contract Management and Arbitration intends to provide the participants a comprehensive understanding on the legal issues in commercial transactions with specific focus on contractual issues and commercial dispute resolution. The Programme shall address different types and facets of contracts and the rights, obligations and implications on business operations.…

MDP: The Global Economy: Volatility, Uncertainty, Complexity and Ambiguity (VUCA) – January 2020

Date: January 13 -16, 2020 The objective of this program is to share some of the emerging issues of VUCA concerning the global economy and some techniques that are applied in analyzing elements of VUCA Program Objectives: • VUCA – Concepts of Variability, Uncertainty, Complexity and Ambiguity • Introduction to measuring the extent of VUCA…

MDP: Leadership Excellence: An Alternate Approach – March 2020

Date: March 02 – 05, 2020 Leadership excellence lies in understanding the significance of interdependence that exists between an organization and its dynamic socio-economic environment and formulating strategies to manage expectations of key stakeholders besides maintaining a competitive advantage. The competitive edge of this program is in its unique design, incorporating the best leadership theories…

MDP: General Management Programme for Senior & Middle Level Executives – November 2019

Date: November 25 – 29, 2019 Globalization has changed the face of the world. Now, there is more mobility of resources across international borders due to gradually reducing trade barriers and there is a higher scope for organizations to explore opportunities abroad. Information is instantaneously, and freely, available on the Internet, and consumers are bombarded…

MDP: Strategic Cost & Performance Management – February 2020

Date: February 15 – 18, 2020 The paradigm shift from cost accounting and control to strategic cost management and performance management has become imperative for organizations in today’s times – where cost leadership and performance management is a vital strategy. In this scenario managing costs strategically and monitoring and controlling performance in tune with managerial…

MDP: Finance and Accounting for Business Managers – January 2020

Date: January 20 – 24, 2020 Business Managers at any level of the organization – higher, middle or entry level, and Managers rendering responsibilities in any functional area – Marketing, Operations, Finance and Accounting, Strategy, or Human Resource, need to take key decisions towards managing their organizations. These decisions can be very critical not only…

MDP: Managing Family Business for Growth – December 2019

Date: December 09 – 18, 2019 Over 70% of all firms worldwide are family owned or family managed firms. Owners and professionals associated to these firms face a unique challenge of continuing the business growth along with handling the decision making environment in the interface of family and business. This task requires a balance of…

MDP: Financial Technologies (FinTech) for Leadership in the Digital World – January 2020

Date: January 06 – 10, 2020 The financial world is going through an era of digital transformation. The impact of social media, mobility, Big Data and machine learning, Internet of Things, information security and blockchain, and artificial intelligence based robotics is being felt as firms strive to meet the expectations of the new-age millennial customers…