MDP: Advanced Data Science for Practicing Business Analysts – January 2020

Date: January 27 – 31, 2020

Necessity and success of use of analytics have led to the creation of analytics cell in most organizations dealing with data driven decision making. The subject being relatively new, there is acute shortage of formally qualified professionals for this field. Consequently, many of these working professionals have acquired their skills by on the job trial and error experience using software tools available in the organizations without any formal exposure to this complex subject. This restricts their understanding of the subject, often preventing them from utilizing the full potential of modern statistical and machine learning tools and techniques. A formal exposure to the theories and principles of the underlying methods they use would have significantly enhanced the quality of solutions they would otherwise deliver. Familiarity with emerging methods, tools and techniques beyond the limited options they are exploring would also add to their productivity. It will be an opportunity for such a group of professionals to familiarize themselves with state of the art theories and principles of analytics in action.

Program Objectives:

The main objectives of this five day executive development programme are:
• To understand and appreciate the underlying theoretical issues that govern applicability, success, and failure of statistical and machine learning models in decision making
• To go deep into the widely used statistical and machine learning methods useful in solving data driven business decision problems in organizations

Coverage:

• Art of Data Cleaning: Outlier management, data imputation and influence diagnostics
• The challenge of variable selection in a model: Dimensionality reduction using Principal Component Analysis and
other methods
• Study of qualitative factors in experiments: Categorical Data Analysis
• Artificial Neural Network and Deep Learning in predictive analytics: Finer issues and parameter setting
• Challenges in unsupervised learning: Quality evaluation of clusters
• Building statistical models in business planning: Forecasting techniques
• Integrating Artificial Intelligence with human expertise: Bayesian Techniques
• Challenges in Network Analytics: Modeling of network effect in organizational strategies
• Decision making from sample surveys: Determination of Sample Size and choice of sampling

Venue: Management Development Centre (MDC), IIM C Campus

Participant Fees: Residential (R): ₹ 100,000/-
Non-Residential (NR): ₹ 10,000/- less than the Residential fee
Taxes and surcharges extra, as applicable

Contact Information:

CMDP Office
Management Development Centre (MDC)
Indian Institute of Management Calcutta, Diamond Harbour Road, Joka, Kolkata – 700 104
Phone: +91 33 7121 6000-01 (Extns: 6012/6005)
Email: program_mdp@iimcal.ac.in Weblink: https://www.iimcal.ac.in/mdp/mdp-calendar

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