Date: 05 – 07 February 2020
Strategizing for marketing requires sensitivity to the external market environment, what the organization ‘can do’ and the obtainment of sustainable competitive advantages in the market place. The development of marketing strategies further involves the appreciation of the linkages between marketingstrategy formulation and its implementation, as well as recognizing the role of customer satisfaction and public image. Basic analytic skills to comprehend, analyze markets and competition aid in improving the effectiveness of marketing strategy formulation. The programme attempts to put together such an exposure.
Program Objectives:
• Strategic Market Analysis: Examines the external market environment and the fit or adaptations required by the firm to cater to market needs
• Developing Marketing Strategies: Addresses the issue of obtaining sustainable marketing competitive advantages and issues in marketing organization
• Analytical Aspects to Competitive Marketing Strategy: Examines competition and other analytical concepts that lend insights to improve the ability to the process ofmarketing strategy formulation
Coverage:
• Understand the context of marketing strategy in the overall purview of marketing management
• Illustration of both decision making situations as well as conceptual tools to the process of marketing strategy
• To enhance the ability of the participants to the process of marketing strategy formulation
Venue : IIMB Campus
Programme Fee and Payment
INR 1,00,500/- Residential and INR 90,000/- Non -Residential (+ Applicable GST) per person for participants from India and its equivalent in US Dollars for participants from other countries.
Contact Information:
- Bannerghatta Road, Bengaluru-560076, India
- Phone: +91-80-26993264/3475
- Email: openpro@iimb.ac.in
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