Date: November 22 – 23, 2019
Customer understanding, innovation and collaboration skills are vital to all businesses. Solving complex business problems requires understanding multiple perspectives within and outside the organization. The design thinking process covered in this program enables participants to understand the potential of interdisciplinary collaboration for co-creation of new solutions to complex business issues. An essential part of the training of designers and architects, the design thinking method has been found effective and applicable to a diversity of managerial problems.
Program Objectives:
- Right Brain Thinking
- Lead User Research to Product Innovation
- Process View of Design Thinking
- Immersive Research: Tool and Techniques
- Challenge Framing and Ideation Techniques
- Prototyping and Test Cycles
- Pitch Design and Communication
- Enabling Design Thinking in Teams
- Creating Primary Demand
- Achieving Product Integrity
Programme Fee and Payment: INR 97,000/- Residential and INR 90,000/- Non -Residential (+ Applicable GST) per person for participants from India and its equivalent in US Dollars for participants from other countries.
Venue : IIM Bangalore Campus
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