MDP: Digital and Social Media Marketing For Business Growth – December 2019

Date: December 02 – 06, 2019

Digital media, a collective term for an amalgam of communication applications that include podcasts, Facebook, Twitter, wikis, blogs and social network sites, is a powerful platform available to modern business organisations in communicating and engaging with different stakeholders in general and customers in particular. These new age tools allow firms to engage in timely and interactive manner with their consumers at relatively low cost and higher levels of efficiency than can be achieved with more traditional communication tools. Using digital and social media, organizations can implement proactive strategies to shape consumer attitude and behaviour by engaging digital consumers and stakeholders

Program Objectives:

• To familiarise the participants about the digital and social media marketing tools
• To help participants develop effective digital and social media marketing programmes
• To understand and learn ways to measure digital and social media marketing plans effectiveness
• To learn ways and means of integrating digital marketing strategis in the larger marketing plan for business growth

Coverage:

• Preface to Digital Marketing: India and the World; Emergence of Omni-Channel marketing
• How to build an organizational culture to leverage social media tools
• Display Advertising: What are the opportunities
• Youtube and Video Advertising: Understanding the context and usage
• Social media marketing: Facebook Ecosystem Marketing (Fb, Insta, Whatsapp)
• Emerging Tools: Twitter, Snapchat, Linkedin
• Google Ecosystem & Search, SEO & SEM; Mobile advertising
• Creative strategy & Crisis Management; Reputation Management
• Web and Mobile analytics
• Media planning, Budgeting and Measuring Performance

Venue: Management Development Centre (MDC), IIM C Campus

Participant Fees: Residential (R): ₹ 85,000/- Non-Residential (NR): ₹ 10,000/- less than the Residential fee Taxes and surcharges extra, as applicable.

Contact Information:

CMDP Office
Management Development Centre (MDC)
Indian Institute of Management Calcutta, Diamond Harbour Road, Joka, Kolkata – 700 104
Phone: +91 33 7121 6000-01 (Extns: 6012/6005)
Email: program_mdp@iimcal.ac.in Weblink: https://www.iimcal.ac.in/mdp/mdp-calendar

Contact Information:

CMDP Office
Management Development Centre (MDC)
Indian Institute of Management Calcutta, Diamond Harbour Road, Joka, Kolkata – 700 104
Phone: +91 33 7121 6000-01 (Extns: 6012/6005)
Email: program_mdp@iimcal.ac.in Weblink: https://www.iimcal.ac.in/mdp/mdp-calendar

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