MDP: Digital Marketing for Business Growth – January 2020

Date: 27 – 31 January 2020

The programme is for busy professionals who wish to learn digital marketing in a short time frame. Professionals can get a good understanding of all facets of digital marketing within the 5-day programme. The programme will enable digital marketers to prepare digital marketing strategy. It will also provide opportunity to understand the tools and techniques and hence the ‘how’ of digital marketing. This programme will give a panoramic view of various digital marketing mediums that businesses can use for escalating growth. It will give deep insights into the art and science of search engine marketing, social media marketing, online PR, influencer marketing. It will enable deep understanding of key social media such as Facebook, LinkedIn and Twitter. The programme will arm marketers with an understanding of web analytics and metrics with which they can measure the performance of their digital marketing efforts. The programme will give insights into how to increase engagement, leads and conversions. Insights into digital marketing will enable marketers to get enhanced performance from their teams and digital agencies while reducing the cost of their digital campaigns. The programme gives insights into latest trends in the field of digital marketing.

Program Objectives:

Coverage:

  • Strategy and tools of digital marketing
  • Choosing a social media platform that fits brand objective
  • Optimizing digital marketing
  • Tracking and Measurement
  • Content strategy
  • Greater effectiveness and efficiency of digital marketing

Venue : IIMB Campus

Programme Fee and Payment

INR 1,19,500/- Residential and INR 1,02,000/- Non -Residential (+ Applicable GST) per person for participants from India and its equivalent in US Dollars for participants from other countries.

Contact Information:

  • Bannerghatta Road, Bengaluru-560076, India
  • Phone: +91-80-26993264/3475
  • Email: openpro@iimb.ac.in

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