Date: December 09 – 12, 2019
Communication is not only about employing good language and its refined usage, but also is about the strategic planning to be undertaken for each and every communication episode keeping in perspective audiences, objectives, context, alternative media of communication and choices of technique and style. We will introduce the concept of communications from a managerial perspective, and will demonstrate the linkage between the strategic role of Communications and the performance of communication skills through various communication enactments in diverse managerial contexts.
Program Objectives:
• To explore effective communication as strategic understanding of audiences, objectives, context, alternative media of communication and choices of technique and style.
• To employ persuasive and argumentative skills to sell changes in organisation.
• To adopt communication strategies for prevention and resolution of inter‐personal conflicts at work‐place.
• To use oratory skills to develop motivation and inspiration.
• To comprehend and practice inter‐cultural communication skills so as to function effectively in cross‐cultural contexts.
• To draft diverse kinds of business messages (negative, sensitive & persuasive) for effective communication.
• To structure and draft business research reports, proposals and plans.
Coverage:
The Programme will be woven around the following themes:
• Communication as Strategy rather than just Language
• Persuasive & Argumentative Skills
• Branding and Consulting through Communication
• Public Speaking: Preparing & Delivering Content
• Communication Analytics: Diagnosis and Prognosis
• Business Messages
• Business Reports/Proposals/Plans
• Presentations and Feedback (video‐recorded)
• Intercultural Communication
Venue: Management Development Centre (MDC), IIM C Campus
Participant Fees: Residential (R): ₹ 70,000/-
Non-Residential (NR): ₹ 10,000/- less than the Residential fee
Taxes and surcharges extra, as applicable.
Contact Information:
CMDP Office
Management Development Centre (MDC)
Indian Institute of Management Calcutta, Diamond Harbour Road, Joka, Kolkata – 700 104
Phone: +91 33 7121 6000-01 (Extns: 6012/6005)
Email: program_mdp@iimcal.ac.in Weblink: https://www.iimcal.ac.in/mdp/mdp-calendar
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