Financial services company for merchants BharatPe has appointed Parth Joshi as the chief marketing officer (CMO). In this role, Parth will work closely with BharatePe’s group president – Suhail Sameer.
Speaking on the appointment, Co-founder and chief executive officer, BharatPe – Ashneer Grover stated, “As we chase bigger ambitions, it is key to ensure that the brand and marketing strategy of the company keeps pace with the our evolving business. I would like to extend a warm welcome to Parth as he joins our leadership team. I am confident that Parth’s experience with FMCG giants will be instrumental as we aspire to build BharatPe as a preferred financial services and credit partner for tens of millions of merchants. Also, his in-depth understanding of consumer aspirations and behaviour would be key as we build products like BNPL (Buy Now, Pay Later) for the end customers and scale PAYBACK in India in the times to come.”
Parth added, “BharatPe has seen stupendous growth over the last couple of years. It is phemonenal how India has accepted digital payments and BharatPe has been at the forefront of this transformation. I am looking forward to build BharatPe as the preferred brand for our customers. We also have big plans for the consumer side and I am excited to lead and build this business with the team.”
BharatPe was co-founded by Ashneer Grover and Shashvat Nakrani in 2018. The platform has raised close to US$ 178 million in equity and debt, till date. The company’s list of marquee investors includes Beenext, Sequoia, SteadView Capital, Ribbit Capital, Coatue Management LLC, Insight Partners, and Amplo.
