Cheil India, a Business-Connected Agency, has elevated Sanjeev Jasani to the role of Chief Operating Officer (COO). He would be replacing Atika Malik who will be reassuming her role as the Chief Strategy Officer of the agency.
In a statement, Jasani said, “In my time as Chief Digital Officer, I have literally seen the transformation of Cheil India into a digital powerhouse. In my view digital can no longer be a vertical in the agency and has to be a part of the agency fabric as a horizontal, stretching across various aspects of the clients’ business from communications to commerce.”
Sanjeev Jasani has steered the development of Cheil India’s digital and social offerings for all our clients. He has played an integral role in the launch of the Innovation Lab, a unique offering that will get our brands a new age creative fame. With around 20 years of experience, Sanjeev is an advertising veteran with expertise in direct marketing and digital disciplines.