Edenred India, a subsidiary of the renowned French Multinational, Edenred, announced the appointment of Kumar Vikrant as the new Business Head to drive performance and oversee the next phase of expansion for the brand.
A dynamic professional with a global perspective, Vikrant has over 27 years of progressive experience across industries including advertising, automobile, media and entertainment, telecom and learning. Championing the ethos of lifelong learning, adaptability and a forward-thinking approach, Vikrant has been at the helm of driving the growth trajectory for multiple local and global brands, according to the statement.
Prior to joining Edenred India, Vikrant made significant contributions in industries such as Advertising, Automobiles, Media and Entertainment, Telecom, and Learning. His journey with brands such as Lintas, Honda Cars, RPG (HMV), Reliance, the Tata Group, Coursera, and LinkedIn have been incredibly enriching.
Mayank Chawla, COO, Edenred India said, “Vikrant’s extensive experience in varied sectors including his ability to drive performance, build great teams and navigate the evolving industry landscape will be very valuable to Edenred and together we endeavour to strengthen our position in the market. As we continue to evolve and expand our services in the Indian market, Vikrant’s appointment reaffirms our commitment to providing the best-in-class solutions to our clients and partners. We are confident that under Vikrant’s leadership, Edenred India will achieve new milestones and further solidify its position as a market leader.”
Commenting on his new role, Kumar Vikrant said, “Edenred has been a market leader and an integral part of the rewards and loyalty space in India for over 2 decades. With customer satisfaction and innovation at the core of all that we do, I am excited to be here and drive the next phase of growth at Edenred India and shape the rewards ecosystem in the country.”
