Mindshare, a global media and marketing services company, has appointed Gopa Menon as the Digital head, South Asia. He will be based out of Gurgaon and will report to Amin Lakhani, COO, Mindshare South Asia, according to ETBrandEquity report.
In this role, Menon will be responsible for managing the ag|ency’s full service digital offerings and help existing and new clients transform their digital processes, digital marketing strategies, brand building and ROI driven marketing outcomes, the statement said.
Most recently, Menon served Isobar as Chief Operating Officer. With over 18+ years of experience in digital, emerging and new media & advertising & marketing communications, Menon oversaw the Isobar India operations, additionally heading strategy/ media/ content and analytics practice for Isobar India.
Amin Lakhani, chief operating officer, Mindshare South Asia said, “Gopa brings with him in depth knowledge and diverse digital expertise. We are confident that Gopa will play a pivotal role as we accompany our clients in elevating business outcomes through our unique addressable media stack.”
Menon said, “With the digital growth and evolution today, there are a lot of opportunities in store for brands to explore and accordingly revamp their digital tactics. I am incredibly thrilled & happy to be part of the Mindshare & the purple family, it’s sort of homecoming for me and as Mindshare now re-orients its business around the pillars of “Acceleration”, “Outcomes” & Good growth, I am really looking forward to working with the teams here at Mindshare to shape the continued phase of growth & transformation for its clients.”
