iStreet Network Limited appointed Pradeep Malu as Acting Chief Financial Officer, effective August 30, 2021. Malu replaces Dinesh Trivedi, who has resigned from the role due to limited mobility and COVID-19 pandemic.
According to the Company’s exchange filing, “This is inform you that the – Mr. Dinesh Trivedi has expressed his inability to continue as CFO of the company due to limited mobility and COVID-19 pandemic, the board at its meeting held on 30th August 2021 has discharged him from his duties with immediate effect and has consented to appoint Mr. Pradeep Malu (Non-executive director) as an Acting CFO for a period till new CFO is appointed.”
Malu is a Chartered Accountant and an Entrepreneur. With his innovative approach, he redefined company’s business in 2014 and led the company’s foray into retail e-commerce segment in India. He has been an eCommerce professional since 1999 and has conceptualized and executed large number of eCommerce projects in B2C, B2B and C2C space, the company said in its statement.
“His vision has led emergence of- iStreet Bazaar – India’s first chain of Internet Retail Stores, which is about simplifying eCommerce and taking its reach to common man of India. It blends the look, feel and trust of the local Indian store with aspects of modern e-commerce like choice, convenience and quality. He advocates extension of benefit of digitalization to ‘common man’ as the core value driving the organization,” the company added.
As an Entrepreneur, he has been given various awards by National level organizations. And recently, he was selected as Business Leader of 2015 by the Institute of Chartered Accountants of India.
He also acts as teacher/volunteer in Teach India, which is a Times Group initiative to teach spoken English to the youth belonging to underprivileged sections of the urban society.
