Infectious Advertising has announced the appointment of Nitin Sharma as its vice president, business.
In his new role, Sharma will be responsible for leading important businesses for the agency. He will work closely with Nisha Singhania to not only consolidate existing businesses but also look at organic plus new business growth, the agency said in a press statement.
Sharma has close to two decades of work experience spanning across advertising and marketing and has managed brands across the entire spectrum of categories for different agencies.
“Today’s complex and dynamic marketing landscape demands a truly integrated, multi-dimensional approach to fully leverage the opportunities businesses have or solve for the problems they face. Our purpose here is not about creating fancy ads, but explore the unique calibrations of communication, technology and data to shape consumer behaviour and move businesses,” Sharma said.
Nisha Singhania and Ramanuj Shastry, founding partners, Infectious Advertising, said, “Nitin brings with him experience of working on big brands across markets. We look forward to having him on board as we have a shared vision for the agency. We are sure Nitin will help in taking Infectious to the next level.”
