Ogilvy India has announced the appointment of Kedar Mehta as head of consulting for its experience business in India.
Mehta has 18 years of experience working across HANSA Customer Equity, TCS, KPMG and Reliance Jio. Prior to this role, Mehta led program management for Jio Prime. Prior to Jio, he played an instrumental role in establishing the KPMG digital customer practice and retail and CPG consulting practice for TCS emerging markets.
His major work contributions lie in the areas of customer experience, digital transformation and marketing and CRM. He has driven successful customer-focused programs for the likes of Bata Emerging Markets, Tesco HSC, CEAT, Vodafone India, Carphone Warehouse (UK), Fidelity Investments (US), Celio, Tata Sky, Hypercity and Tata Starbucks.
Commenting on the development, Kunal Jeswani, chief executive officer, Ogilvy India, said, “Connecting with consumers in modern, surprising ways – focused on delivering growth for our clients. Kedar is a critical part of this vision. He is deeply customer focused and knows how to build and deliver programs that drive growth – from customer acquisition to increasing transaction volume and value to customer retention and loyalty.”
“I like to play the role of a customer chair in most conference room discussions, and I strongly believe that the Ogilvy experience business will play that pivotal role for businesses focused on their CX and digital initiatives. Ogilvy has the skills, tools and credentials to shape next generation experiences for brands. I am really energized to accelerate this practice in the Indian market,” Mehta said.
Ogilvy is an award-winning integrated creative network that makes brands matter for Fortune Global 500 companies as well as local businesses across 131 offices in 83 countries. The company creates experiences, design and communications that shape every aspect of a brand’s needs through six core capabilities: Brand Strategy, Advertising, Customer Engagement and Commerce, PR and Influence, Digital Transformation, and Partnerships.
