Genesco Inc. announced that Parag Desai has been named Genesco’s senior vice president – chief strategy and digital officer. He previously served as senior vice president, strategy, and shared services since December 2014.
In this newly created role, Desai will continue to provide critical leadership in executing Genesco’s footwear focused strategy and building its shared technology, logistics and analytics platforms. Since joining Genesco in 2014, Desai has overseen the continued advancement of Genesco’s technology and the acceleration of our supply chain and driven critical corporate initiatives and business development opportunities.
Genesco’s past digital and supply chain investments allowed the company to take advantage of the recent accelerated shift to online spending, achieving record digital revenue of nearly $450 million in our last fiscal year, an increase of almost 75% year-over-year, while also fueling record profitability for this channel, the company said in its release.
As chief digital officer, Desai will drive further synergies across the company’s portfolio of e-commerce businesses, continue to integrate systems and digital best practices, and expand our consumer insights and customer relationship management capabilities. Desai will continue to serve as a member of the company’s management committee and work closely with executive management and our board of directors to drive the company’s digital strategy.
“As our consumers continue to embrace new ways of shopping and interacting with our footwear businesses, we have made meaningful digital and people investments which have allowed us to significantly grow our e-commerce business and digital capabilities,” said Mimi Vaughn, Genesco board chair, president and chief executive officer. “Looking ahead, I am confident in our competitive strengths, our existing omnichannel capabilities and the strategic initiatives we have underway to add to our recent digital gains. Our portfolio of footwear businesses benefits from our shared platforms and we continue to pursue opportunities to enhance how we leverage our data and technology to acquire, retain and delight our customers. Parag will lead our efforts to further digitize our stores, deepen our consumer and market insights, and work to accelerate our progress, ensuring that we take full advantage of the many omnichannel opportunities the pandemic has presented. Parag has a record of significant accomplishment at Genesco, and I am confident he will continue to add tremendous value in his new role.”
Desai brings to Genesco several decades of experience developing strategies for businesses given changes in consumer behavior, channels, and technology. He previously spent 14 years with McKinsey & Company, including seven years as a partner, where he was part of the firm’s global retail leadership team and a core member of the consumer practice both in the Americas and in Australia. In addition, Desai held business development and technology positions at Outpace Systems and Booz Allen & Hamilton.
He received his bachelor of business administration degree from George Washington University, summa cum laude, and a master of business administration degree from Tuck School of Business at Dartmouth College, where he graduated as a Tuck Scholar.
