Bengaluru-based consumer food company Licious has announced the appointment of Simeran Bhasin as VP – Brands and New Ventures.
In her new role, Bhasin will spearhead new business ventures as well as drive brand strategy and integrated marketing along with Chief Business Officer Meghna Apparao.
“Licious is proud to welcome Simeran Bhasin to the team of Spartans! Simeran has joined us as VP – Brands & New Ventures. With over 20 years of experience, she brings her best to the table!,” according to the company’s LinkedIn post.
With over 20 years of experience, Bhasin had vast experience of working with leading companies like BRAG, Wildcraft, Titan industries and Britannia industries.
Commenting on the appointment, Naveen Kumar Nerlaje, HR Head, Licious, said, “It is a pleasure to welcome Simeran at Licious. Her extensive professional experience & unparalleled expertise in brand building is truly impressive. Licious is at an inflection point and we are looking up to her able leadership to take the brand narrative to the next level.”
Simeran Bhasin, VP – Brands and New Ventures, Licious, said, “At Licious, we are not just building a brand but upgrading an entire ecosystem. I look forward to growing with the brand and building a community of consumers who resonate with the brand’s values and offerings across markets.”
Bhasin holds a Bachelor of Commerce (Honours) degree from Lady Shri Ram College for Women, Delhi, and went on to gain her Post Graduate Diploma in Business Management (Marketing) from TA Pai Management Institute, Manipal.
Founded in 2015 by Abhay Hanjura and Vivek Gupta, Licious aims to focus on pan-India expansion and strategic growth, while strengthening its brand value and brand equity.
