Formula 1 and Tata Communications have announced entering a multi-year strategic collaboration. Tata Communications will be the official provider of Formula 1 broadcast connectivity around the world.
Tata Communications will empower Formula 1 with end-to-end managed global network services for video distribution, thus transforming the motorsports experience. To this end, the company will facilitate the transfer of over 100 video feeds and over 250 audio channels to be streamed between the Grand Prix venue and the UK F1 Media and Technology Center throughout the race weekend. in less than 200 milliseconds, allowing F1 to be broadcast to over 500 million fans in over 180 territories worldwide, the statement said.
Tata Communications’ industry-recognized, media-built connectivity solutions will enable Formula 1 to transform broadcast content production around the world, continuing to support the sport’s drive for agility and sustainability. Following the introduction of Formula 1’s remote broadcast operations in 2020, Tata Communications has enabled a 34% reduction in the company’s travel freight costs, the statement added.
Stefano Domenicali , president and CEO of Formula 1, said: “We are delighted to welcome Tata Communications as a partner again after previous successes in our partnerships. They have been an integral part of our growth journey over the past decade and we fully rely on their knowledge and skills to deliver what we need for our fans. trust has been built up over many years of working together, driving advances in technology in the sport – on and off the track. Tata Communications connectivity continues to support F1’s commitment to agility and sustainability with remote production introduced in 2020 – part of our goal of being net zero carbon by 2030. We are excited to grow together in the future and share the incredible journey that Formula 1 finds itself on.”
“As companies evolve towards a digital model, I believe the sports world also has a great opportunity to leverage technology to deliver innovative and exciting experiences to motorsports enthusiasts,” said Amur S Lakshminarayanan, MD and CEO of Tata . Communications . “And Formula 1 is at the heart of all things: speed, action and emotion. We are delighted to renew our relationship and empower the future of Formula 1 right now!”
Recently, Tata Communications was recognized as a “Major Player” in IDC MarketScape’s 2022 Worldwide Commercial Content Delivery Network Service Providers Assessment.
