IBM, the digital partner of the United States Tennis Association (USTA) for 29 years, announced the innovative new fan experiences leveraging artificial intelligence (AI) underpinned by hybrid cloud technologies that will enable millions of fans around the world to experience the excitement and vibrant debate surrounding the iconic tennis Grand Slam, the first ever without fans on-site.
A recent IBM sponsored survey of 2000 U.S. sports fans highlighted the importance of digital experiences during the COVID-19 pandemic. Nearly half (48%) of sports fans who responded think having an interactive digital experience, (streaming, video content, highlights, stats, etc.) has become more important since the coronavirus outbreak. Specifically, younger generations have a greater desire for digital experiences, with Gen Z (64%) and Millennials (61%) saying it has become “more important.”
In partnership with the USTA, IBM developed three unique and new tennis-based digital experiences. Two of the new solutions are based on Natural Language Processing (NLP) capabilities from IBM Watson, pulling from a variety of data sets and running workloads on multiple clouds. At IBM, NLP is critical to AI for business because it enables interpretation of the trends and insights hidden within large amounts of data – including charts, tables, PDFs, images and more. The new solutions were developed by IBM iX, one of the world’s largest digital design agencies, and are available on Official US Open platforms, including USOpen.org and the US Open app. A team of IBM iX experts in design and technology collaborated virtually with the USTA digital team, utilizing the IBM Garage Methodology to co-create the new fan experiences and fast-track their deployment.
The new fan experience solutions pull from a variety of data sets and APIs running on IBM public cloud and on private clouds. To handle the variety of different workloads required, the USTA is using Red Hat OpenShift to enable a seamless experience across multiple public and private clouds. This hybrid cloud architecture gave the USTA’s digital operation the flexibility and hyper-scale it needed to quickly embrace remote work while maintaining productivity and ensuring the highest commercial level of data security. A hybrid cloud architecture will enable remote operations to function seamlessly.
On June 17th, just 75 days before the start of match play, the announcement was made to hold the tournament without fans on-site. As the technology partner of the USTA, IBM had less than twelve weeks to conceive, develop, test and deliver new digital experiences for fans. IBM’s hybrid cloud architecture with Red Hat OpenShift provided the operational agility and flexibility necessary to quickly develop new experiences powered by IBM Watson’s advanced NLP.
“COVID-19 brought disruption to sports as a whole, and the ability of fans to experience live sporting events has been heavily impacted in 2020. At the same time, the pandemic accelerated the need for engaging technologies using AI and underpinned by a scalable hybrid cloud,” said Noah Syken, Vice President of Sports & Entertainment Partnerships, IBM. “As the technology partner to the USTA, we transformed our offerings to meet tennis fans where they are this year – experiencing the sport through the US Open digital properties everywhere.”
“US Open digital properties will deliver the tournament to millions of fans around the world, and this year, IBM’s new digital experiences will bring more data-driven player insight than ever before,” said Kirsten Corio, Managing Director, Ticketing, Hospitality and Digital Strategy, USTA. “Our digital properties and interactive fan experiences have led the way in engaging tennis and sports fans, and we know this year that’s more important than ever. We’ve shifted our platforms and experiences to engage with fans everywhere in this new virtual-only environment.”
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