Hair care products maker Traya has raised Rs 75 crore in funding from Mumbai-based private equity fund Xponentia Capital, according to ETtech report.
The firm offers a range of products targeting issues like hair loss. Previous to this, Traya has raised about $3 million from the likes of Fireside Ventures, Stride Ventures, Kae Capital and Whiteboard Capital.
“This funding enables us to further our mission of providing personalized, effective solutions to address the unique hair related needs of each individual. We are dedicated to helping people take control of hair loss and helping them feel confident again,” Saloni Anand, co founder of Traya said in a statement.
“Traya has developed expertise in understanding hair loss and has demonstrated success in solving it through innovative combinations of Ayurveda, Allopathy and Nutrition. Our investment in Traya fits Xponentia’s thesis to back fast growing and profitable digitally native consumer brands,” said Rahul Bahri, Director at Xponentia Capital.