KIKO TV, an influencer-led video and live shopping platform, has raised an undisclosed amount in its Pre-Series A funding round led by SOSV, a US venture capital fund. Recently, the startup raised its seed round from 9Unicorns.
This is the second funding raise by the company. According to a statement, this funding round is also open to others, who will be co-investing in the round.
Commenting on the development, Shivam Varshney, Co-founder and CEO of KIKO TV, said: “We are extremely elated to be part of the SOSV MOX family, as the MOX programme provides not only funding but also a lot of training to scale the business and access to their global mentor network. As the speed of internet available on all devices grows, and as the widespread use of 5G technology is becoming inevitable, live video commerce will be the future of shopping. It is our vision to be a market leader in this category.”
The funding will be used to accelerate the product roadmap and increase adoption.
The investment firm added that KIKO TV’s unique AI technology also scans entertainment content and shows suggested products for purchase by scanning products and apparel in the video being watched.
“Live video is the logical evolution of ecommerce and shopping habits. There are enormous opportunities for mobile-first players, and we cannot think of a better team to work with than KIKO TV,” says William Bao Bean, General Partner at SOSV, Managing Director of MOX.
