Former Indian cricket team captain Mahendra Singh Dhoni has invested in Bengaluru-based fitness startup Tagda Raho, according to ETtech report.
The startup, however, did not disclose the size of the investment or the company’s valuation. Tagda Raho has training centres in Bangalore and is set to launch another in Maharashtra next month, it said in a release, adding that the startup is looking to expand its footprint to four to five more states next year.
On his investment, Dhoni said, “When I came across Tagda Raho, the concept really appealed to me. Intrinsically Indian, the equipment used in the workout has been a part of traditional strength training. Tagda Raho has expertly innovated and adapted both the equipment and the movements in a modern avatar.”
“I believe in investing in startups and homegrown brands that I can help grow from a grassroots level. I am very excited to be part of the brand’s vision in expanding and taking the workout to all corners of the country,” he added.
Tagda Raho said its equipment and training program has been used by professional teams and institutions, including Lucknow SuperGiants, Haryana Steelers and the National Cricket Academy.
“Mahendra Singh Dhoni’s dedication to fitness and supporting homegrown brands perfectly aligns with our mission to empower individuals to lead healthier lives and add a new dimension to Indian physical culture. Our aim is to expand Tagda Raho’s training dugouts across India and enter international markets, with a belief in the potential of Indian fitness practices to make a global impact,” said founder Rishabh Malhotra.
