Nutraceutical startup Power Gummies has announced that it has secured $1M in funding round led by 9Unicorns. DSG and Pivot Ventures also participated in the funding round.
Co-Founder of 9Unicorns – Dr Apoorva Ranjan Sharma said, “Nutraceuticals products are growing in India as consumers are getting more health conscious. Consumers are looking for long-term benefits with products that would help prevent ailments as they want to avoid popping pills and medicines in general.”
Divij Bajaj, CEO and Founder of Power Gummies, added, “A healthy POWER sphere is what we are curating – offering the world a power portfolio of nutritional gummy variants that cater to consumer expectations while satisfying their desires and safeguarding health as well as well-being.”
“The Rs 15,700 crore provision for MSMEs announced in the Union Budget 2021-22 is a robust incentive to enter the healthcare products segment. Regular pills apart, consumers need reliable nutritional choices. As Power Gummies constitute a safe option, some customers have been consuming two gummies daily to ensure adequate vitamin intake,” Divij said about the support of the government for the nutraceutical space.
