LeadSquared, a marketing automation and sales execution platform has landed $32 million in its Series B financing round from Gaja Capital – a Mumbai-based private equity company. Existing investors Stakeboat Capital and entrepreneur Jyoti Bansal also participated in the fresh funding round.
Nilesh Patel, CEO, LeadSquared, said on the investment, “The funding comes at the right time, and we feel fortunate that our vision to transform sales tech is shared by our investors. We want to take our solutions to newer markets and fuel our global plans into action now.”
He further added – “We have been successfully working with global resellers and partners, and will focus further on international partner associations with the new funds.”
The SaaS startup is eyeing global expansion and will use the funds raised to strengthen its product by acquisitions and mergers.
It claims to help businesses increase their closures, manage their pipelines, and attribute their ROI – to people, marketing activities, lead sources, products, and locations. The Bengaluru-based firm is being used by enterprises and small & medium business, across a set of industries.
Gopal Jain, Managing Partner at Gaja Capital commented – “Indian IT industry has matured from providing services to delivering best-in-class SaaS products to the world. LeadSquared’s exceptional success across business segments in India and consistent global growth demonstrates the trust that their customers have placed in them.”
-AK
