Tackle.io, a software company dedicated to helping software providers accelerate revenue through Cloud Marketplaces, announced that it has raised $7.25 million Series A funding led by Bessemer Venture Partners.
With this funding, Tackle.io will double down on product innovation to continue to bring new features to life for their community of software providers. In addition, Tackle will continue to invest in their customer journey team to provide a world-class experience for customers across the Marketplaces and ensure that they are enabled to sell more and sell faster.
“As consumer patterns continue to enter the B2B world, we believe online purchasing options will be demanded by enterprise software buyers,” said John Jahnke, CEO of Tackle.io. “Marketplaces offer an avenue for sellers to sell the way that buyers want to buy. Our mission at Tackle is to make the experience of selling via the Marketplace more seamless than doing business directly.”
Founded in 2016, Tackle has helped customers transact more than $100M in revenue through the three Cloud Marketplaces: AWS Marketplace, Azure Marketplace, and GCP Marketplace. The company’s customers include A Cloud Guru, AppDynamics, Auth0, Fivetran, GitHub, HashiCorp, Looker, McAfee, NewRelic, Pagerduty, Snowflake, and Talend.
“There’s a renaissance in B2B commerce and we’re seeing B2B transactions more online across all industries,” said Michael Droesch, Vice President of Bessemer Venture Partners. “Enterprise buyers want a seamless experience for experimenting with and purchasing software, and the Cloud Marketplaces are a natural aggregation point for this type of purchasing. We’re thrilled to invest in Tackle, a company at the forefront of using innovative technology to transform B2B Marketplaces and help businesses become more efficient.”
“The Cloud Marketplaces are rapidly emerging as the channel for the future, but come with a level of integration that can be challenging for an engineering team whose backlog is already full, focusing on features to delight customers,” said Michelle Graff, Global Channel Chief of HashiCorp. “Tackle’s Cloud Marketplace Platform made integrating with these channels a buy decision, allowing us to focus on our business and selling through the cloud versus distracting our engineering team to build Marketplace integrations. Our vision is to be available across all three Cloud Marketplaces and Tackle is the easy button to make this happen.”
Since the beginning of 2019, Tackle claims that it has 10x revenue and 8x customers by selling via Marketplace and using their own software to run their business via Marketplace.
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