Do Your Thng (DYT), a content marketplace, announced the addition of entrepreneur Hemant Dua to their leadership team. Hemant Dua joins DYT as the co-founder and Chief Growth Officer. He brings with him experience in strategy, nurturing talent, consumer behaviour and business development with the likes of Delhi Daredevils, Octagon, and BRC Group.
Dua has more than 25 years of global leadership, including a decade of strategic development and plan execution. Most recently, he held the position of CEO, Delhi Daredevils, structuring the first-ever divestment of an IPL franchise. Under his management and aegis, the USD15 million business grew to USD 30 million in turnover and acquired new franchises in Kabbadi and Wrestling.
Prior to that, Dua served as the Asia Director of Octagon, consulting for Beijing Olympics and ideating and executing the Test event for 2008 Olympics – World Cup of Gymnastics.
Ankit Agarwal, Founder and CEO of Do Your Thng, said: “We are ecstatic to have Hemant as the Co-founder & Chief Growth Officer at DYT. He brings rich experience and valuable perspective to the team. Hemant’s extensive expertise in driving strategy, market expansion and internal growth are unmatched. All are skills that would help DYT strengthen partnerships, develop strategic alliances and expand our presence.”
As per DYT, in the past year and COVID-19 tailwind, influencer marketing has surged ahead and estimated to reach $10 billion by the end of 2020. As its co-founder, Dua is looking to scale the platform to the next level of growth and leverage the immense value of the influencer industry.
“I am thrilled to be joining the DYT team and enjoy the challenge of transforming it into a bigger and better enterprise,” said Hemant Dua. “In the year since its inception, DYT has already worked with upwards of 80 brands on 100+ campaigns with 20,000+ creators. I hope to accelerate the platform further, incubate ideas and translate them into reality.”
DYT is a content marketplace that connects brands with millions of everyday social media users. Through its app, it gives active social media users the chance to earn from their posts by supporting brands, products, and issues they love and use.
For brands, it provides a secure marketplace to find the right creators for their product and/or service and get the word out there through paid campaigns.
–AK
