Global technology company, Shutterstock has announced the acquisition of certain assets from Amper Music.
Shutterstock’s acquisition of Amper will strengthen its capabilities in artificial intelligence, particularly in content search and discovery of tracks composed by Shutterstock’s community of artists as well as editing tools for Shutterstock users.
As part of the transaction, Amper’s employees will join the Shutterstock team and will bolster Shutterstock’s focus on enhancing customer experience through new AI-supported functionalities and tools.
According to the announcement, the acquisition of Amper will solidify Shutterstock’s position as a creative platform providing innovative solutions to its customers. Paired with Shutterstock’s global community of music composers, Amper’s AI technology will provide Shutterstock users acceleration to their content creation workflow through a better music discovery experience and enhanced editing capabilities.
In addition, the acquisition will augment Shutterstock’s R&D efforts to bring valuable new innovations that enable faster and simpler content production for prosumers, businesses and professional content creators.
Stan Pavlovsky, CEO, Shutterstock, said – “We’re deeply focused on finding ways to deliver differentiated customer experiences via innovation in our product & services offering. The infusion of Amper’s technology and talent augments our efforts on this front.”
Amper’s Chief Executive Officer Drew Silverstein added, “We’re excited to be acquired by Shutterstock as this partnership will bring Amper’s Creative AI to Shutterstock’s global customer base and represents a great advancement in enabling anyone to express their creativity through music, regardless of their financial resources or technical and artistic expertise.”
Amper Music is an AI-driven music platform which enables users to create and customize original music by leveraging over one million individual audio samples recorded by musicians on thousands of unique instruments.
–AK
