Business to business e-commerce platform for local Kirana stores, MaxWholesale recently announced that it has raised $3mn in Series A funding round. The funding round was led by venture capital fund IAN Fund-I and AI Falaj Investment Company, an Abu Dhabi based private family office. The funding round also saw participation from existing investor Maple […]
Tag: B2B Marketing
India has a million strong community of mechanics who ensure roadworthiness of about 200M+ automotive vehicles and keep them safe for daily use. For Castrol, this community forms an important component of the channel, as they wield influence on almost 50% of consumer purchase decisions. Awarded in the B2B category, the campaign involved engaging with […]