Categories
News

Twitter to sell MoPub to AppLovin for $1.05 bn

Microblogging platform Twitter has agreed to sell MoPub to marketing software company AppLovin Corporation, for $1.05 billion in cash. The transaction will enable Twitter to accelerate the development of owned and operated revenue products and drive growth across key areas for the service including performance-based advertising, small and medium-sized business (SMB) offerings, and commerce initiatives. Twitter believes AppLovin […]