Accenture has invested in Vū Technologies, a technology company specialized in virtual production and filmmaking. Vū helps companies create immersive, engaging experiences through a combination of real-time computer-generated imagery and live-action filming.
Vū has established a vast network of virtual studios across North America, producing memorable immersive environments and stunning visual effects for companies including Amazon, CBS Sports and Disney. Using advanced technologies such as real-time rendering, motion capture and virtual reality to seamlessly blend live-action footage and computer-generated content, Vū helps companies visualize and transform creative production at pace and scale. Vū also uses a proprietary generative AI workflow tool called Vū.ai that augments pre-built virtual environments and designs workflows based on image and text prompting.
“Massive potential exists for companies to combine virtual production and state of the art technologies to create shared, immersive experiences for customers, employees, and other key stakeholders,” said David Treat, co-lead of Accenture’s Metaverse Continuum business group. “With technologies such as digital twin environment simulation, volumetric video capture and motion control robotics, Vū’s end-to-end capabilities can help our clients create powerful new experiences that attract and engage audiences.”
Virtual production offers more options and greater control of creative pre-production factors—more accurately forecasting shoot timelines, mitigating disruptive factors such as time of day, weather conditions, and alleviating a need for locations that are difficult or hazardous to access. Being able to depict multiple locations in one studio, including hard-to-access locations, can help enable faster content creation and reduce production costs, as per the statement.
Dan Garrison, Accenture Song’s chief technology officer, added: “We always look for new ways to fuse creativity and technology at scale, to help clients navigate and accomplish transformational change. We believe Vū Technologies’ immersive studio network can help our clients and our people reach new levels of creativity and multifaceted storytelling in their efforts to engage relevant audiences.”
“Accenture’s investment in Vū represents a significant milestone in our journey to democratize creative content production,” said Tim Moore, CEO of Vū. “We are excited to work with Accenture and leverage their global reach to bring the benefits of virtual production and large format simulation to their clients and partners. By combining cutting-edge technology with immersive creative techniques, we aim to empower Accenture’s clients to create engaging experiences while optimizing production costs and reducing environmental impact. This collaboration reinforces Vū’s dedication to exploring new horizons of creativity and innovation in an ever-evolving, competitive landscape.”
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