Sonata Software, a global IT Services company, that provides services in business intelligence and analytics, application development management (ADM), mobility, cloud, social media, testing, enterprise services (ERP and CRM), and infrastructure management services, announced the acquisition of GAPbusters Limited (GBW), the Melbourne headquartered company that has been amongst pioneers in the CX domain, serving renowned brands globally for nearly thirty years.
Commenting on the acquisition Srikar Reddy, MD & CEO, Sonata Software, said, “This acquisition is exciting for Sonata as it is a reaffirmation of our Platformation led approach to digital transformation adding a major platform led customer experience offering to our current solutions, creating substantial value to our existing & prospective clients by providing a more comprehensive digital transformation offering covering 360 degrees of the customer journey, possibly making Sonata very unique in its ability to offer such a unified experience across the customer life cycle.”
Further elaborating Srikar Reddy said, “In fact, in the Retail, CPG, Service & Travel Verticals which has been one of our focus areas, given our own IP’s, we will now be able to offer a one-stop-shop with the CX solution offering to go with the IP’s & all our Clients and prospects who are constantly looking to monitor, measure, garner insights and improve their services need not go looking for proven, trustworthy & best in class CX solutions with deep industry insights as a big plus.”
The GBW acquisition, coming as it does on the back of a previous acquisition last year of Scalable Data Systems, a Brisbane-headquartered company, amongst the other acquisitions & investments that Sonata has made over the last 24 months, not just strengthens Sonata’s footprint in Australia but also opens up new geographies in South East Asia & Europe where GBW has large clients in the QSR, retail, automotive and oil & gas space.
Grant Salmon, CEO of GBW, commented, “We are excited being part of Sonata. We see an opportunity to differentiate ourselves through adopting the Platformation approach and to further enrich and enhance our offerings leveraging Sonata’s world class capabilities in AI & other cutting edge technologies. Our existing clients too will be delighted as they will continue to get the high service quality they are used to, besides gaining access to a wider set of capabilities through the financial strength, stability and global footprint that Sonata brings.”
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