Health and wellness e-commerce platform, HyugaLife.com, announced it is deepening its commitment to health and wellness in India with an investment of ₹4 Crores in Inaari, a women’s wellness brand.
This move underscores the significant potential within the women’s health sector and comes close on the heels of a successful $5 million Pre-Series A Round fundraise by the platform, a statement said.
Inaari, founded by Rashmi Putcha, a Certified Hormonal Health Coach, addresses a significant gap in women’s health support. Its meticulously crafted product range caters to women’s well-being from puberty to menopause, addressing essential concerns such as period care, PCOS/PCOD, fertility, and menopause support.
As HyugaLife.com invests in Inaari’s expansion, both brands benefit from an amplified impact in the women’s wellness landscape. The partnership augments Inaari’s resources and reach while allowing HyugaLife.com to tap into Inaari’s expertise in women’s health.
The funds from this investment will be channeled towards further developing Inaari’s product range and strengthening its presence in the women’s wellness market. The brand aims to enhance its research and development efforts to create even more effective wellness solutions tailored to women’s self-care needs.
Men and women exhibit distinct hormonal patterns. Men’s hormonal cycle spans 24 hours, while women’s bodies operate on an approximately 28-day cycle. Despite this, women often adopt lifestyles that align with men’s routines, raising the question of whether women receive healthcare tailored to their distinct biology and well-being requirements.
Rashmi Putcha, the founder, shared her perspective: “Inaari’s health supplements are designed specifically for women. Since our launch, we’ve witnessed remarkable transformations. We’ve had women share their stories of overcoming PCOS-related challenges, achieving regular menstrual cycles, and finding newfound confidence in their bodies. These are the stories that fuel our purpose – to empower and uplift women by providing them with holistic wellness solutions.”
In India, there’s a clear void in addressing the concerns of women dealing with hormonal imbalances. Startling statistics reveal that 1 in 5 women contend with hormonal challenges like Polycystic Ovary Syndrome (PCOS). These facts underscore the crucial role of brands like Inaari.
Backed by Peak XV’s Surge (formerly Sequoia) and Early Spring, HyugaLife.com views this investment as more than just a financial commitment – it is a stride towards empowering women through holistic wellness solutions.
Sachin Parikh, founder of HyugaLife.com, echoes the sentiment: “We firmly stand behind Inaari’s mission of empowering women through health. Women are integral to any economy, and it’s high time they no longer have to fit into a world primarily designed for men.
Inaari retails its supplements through e-commerce platforms like HyugaLife.com, Amazon, and Flipkart.
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