Sarva, a Mumbai-based yoga and mindfulness-focussed startup operated by Zorba Renaissance, announced that it has raised funding from Cutting Edge Group. Financial details of the funding remain undisclosed.
As part of the funding, Sarva will gain access to over 20,000 minutes of music and meditation-based content provided via Myndstream, Cutting Edge’s record label. It will also help design and manage music priorities across Sarva’s platform.
“Given the highly stressed and anxious state of the world today, we hope our music-driven meditation and mindfulness give more and more people an avenue to turn to for relaxation and better sleep,” Sarva Founder and Chief Executive Officer Sarvesh Shashi said.
According to its website, the Cutting Edge Group is an independent music publisher, financier and services provider for film and television studios, as well as production houses, gaming studios and online media platforms.
Founded in 2016, Sarva’s offerings include guided meditation and interactive fitness. Its digital offerings include body and mind-focussed programmes.
Recently, the Company raised capital from cricketer Shikhar Dhawan. Earlier in 2019, it had raised Rs 20 crore in its first institutional round of funding led by Fireside Ventures.
Also, Sarva raised an undisclosed amount in funding from a clutch of investors including global pop artist Jennifer Lopez and Mark Mastrov, the founder of fitness firm 24 Hour Fitness Worldwide Inc.
Other investors in Sarva include Bollywood celebrity Malaika Arora and the Patni family, which is also a strategic partner of the company.
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