Rural commerce startup Rozana said it has raised $22.5 million (about Rs 186.5 crore ) in funding led by Bertelsmann India Investments, along with participation from Fireside Ventures and its existing investors, according to the ETtech report.
The New Delhi-based firm will use the funds to expand its warehousing and logistics operations into new districts, improve its technology platform and strengthen its team across technology, product and operations.
Founded in 2021 by Ankur Dahiya, Adwait Vikram Singh, Mukesh Christopher and Prithvi Pal Singh, Rozana runs an e-commerce platform and logistics network focused exclusively on rural India. It operates in about 12,000 villages across 13 districts in Uttar Pradesh and Haryana.
“With this funding, we will continue building out our logistics and supply chain infrastructure to reach new districts and empower rural communities with access to essential products,” said Ankur Dahiya, CEO, Rozana.
Rohit Sood, partner at Bertelsmann India Investments, said the opportunity in rural India is greatly underappreciated and the Rozana team is the ideal one to unlock it. “The possibility to create meaningful impact in millions of lives excites us and we are thrilled to partner with Rozana on this journey,” he said.
In April 2022, the company raised $2.5 million in a funding round co-led by 3one4 Capital and Europe’s IEG – Investment Banking Group.
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