Scrunch AI, a startup focused on helping brands stay visible in the age of AI-driven search, has secured $15 million in a Series A funding round led by Decibel, with participation from Mayfield, Homebrew, and other strategic investors. This brings the company’s total funding to $19
The fresh funding comes on the back of rapid traction. In the last three months, Scrunch has reported over 50% month-over-month growth in its paying customer base. Its platform is now used by more than 500 brands seeking to improve how they appear in AI-generated search responses. On average, customers have reported a 40% increase in referral traffic and up to fourfold gains in visibility across generative platforms.
As large language models like ChatGPT, Claude, and Gemini become increasingly influential in how people discover information, many companies are reevaluating traditional SEO strategies. Scrunch AI’s tools aim to fill this gap, giving marketing and digital teams greater visibility into how their content is interpreted and ranked by AI systems.
To address the evolving needs of this space, the company is rolling out its Agent Experience Platform (AXP) — a parallel infrastructure layer that delivers structured, compressed, and machine-readable content specifically tailored for AI crawlers. While the traditional website remains in place for human users, AXP helps ensure brands remain visible in responses generated by AI agents.
“Your website doesn’t need to go away, but 90% of its human traffic will,” said Chris Andrew, co-founder and CEO of Scrunch AI. “AI agents are becoming the new front door to your brand, and we’re building the infrastructure that helps you show up, stand out, and stay ahead.”
Scrunch has also introduced a new offering for agencies, helping them manage multiple brands and adapt to AI-first discovery. The agency program includes tools, insights, and dashboards designed to operate at scale.
With the funding, Scrunch plans to accelerate the rollout of AXP, currently in pilot with select enterprise customers. The company has spent the last year analyzing millions of prompts and citations across generative AI platforms to better understand how language models prioritize and surface content.
“Scrunch has the unique advantage of having built the foundation first — collecting data, learning from real-world behavior, and shipping with speed,” said Jon Sakoda, Partner at Decibel.
As generative search systems gain prominence, many corporate websites remain poorly optimized for machine readability. Industry estimates suggest that more than 70% of Fortune 1000 websites are difficult for AI to parse, leaving them at risk of losing visibility in this new discovery paradigm.
Scrunch sees a significant market opportunity ahead — one CEO Chris Andrew estimates at over $100 billion — driven by the shift in how users find and interact with brands online.
