Accenture has completed the acquisition of the business of media and marketing technology company Jixie.
Jixie’s intelligent digital marketing platform and team will be integrated into Accenture to strengthen its marketing transformation capabilities and resources through Accenture Song – the firm’s tech-powered creative group—helping Indonesian clients deliver more personalized experiences to enhance customer engagement for sustainable business growth. Terms of the transaction previously announced on December 21, 2023, were not disclosed.
Headquartered in Singapore with a focus on servicing clients in Indonesia, Jixie offers a comprehensive suite of monetization and marketing growth tools. Its platform is a robust advertising ecosystem that connects publishers and brand owners with the ability to co-create solutions through reliable customer insights. This transforms marketing from a fragmented process with limited control into a strategic priority, amplifying simplicity while safeguarding brand safety, consumer data and privacy.
The integration of Jixie’s platform into Accenture Song’s marketing capabilities will help clients optimize customer data effectively and efficiently into actionable insights, regaining the control, speed and trust needed to securely capitalize on Indonesia’s fast-growing digital economy that’s projected to reach US$146 billion by 2025 before growing eightfold by 2030.
Accenture Song in Southeast Asia has been making significant investments to help clients grow and be relevant to their customers today and into the future. The acquisition of Jixie’s business is the second investment made in Indonesia after the acquisition of Romp. It follows Accenture Song’s recent acquisition of Rabbit’s Tale in Thailand.
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