Tag: B2B Marketing

E-commerce startup MaxWholesale raises $3M in Series A funding round

by HrNxt Newsdesk • February 19, 2020

Business to business e-commerce platform for local Kirana stores, MaxWholesale recently announced that it has raised $3mn in Series A funding round. The funding round was led by venture capital fund IAN Fund-I and AI Falaj Investment Company, an Abu Dhabi based private family office. The funding round also saw participation from existing investor Maple…

Castrol CONNEKT wins Gold for Outstanding B2B Marketing Work

by HrNxt Newsdesk • January 28, 2020

India has a million strong community of mechanics who ensure roadworthiness of about 200M+ automotive vehicles and keep them safe for daily use. For Castrol, this community forms an important component of the channel, as they wield influence on almost 50% of consumer purchase decisions. Awarded in the B2B category, the campaign involved engaging with…