Tag: Marketo

Adobe acquires Marketo for $4.75 billion

Confirming the rumors saying Adobe would be buying Marketo, Yesterday Adobe has released a press release on their official website about the $4.75 billion deal. Adobe is buying Marketo from Vista Equity Partners. Marketo, Inc. is a B2B software company focused on account-based marketing, including email, mobile, social, digital ads, web management, and analytics. It is…