Tag: Mike Welch

AT&T sells Xandr to Microsoft

AT&T Inc. has agreed to sell its global programmatic advertising marketplace, Xandr Inc., to Microsoft. The agreement builds on a decade-long relationship between Xandr, including its predecessor companies, and Microsoft for delivering global digital media solutions for advertisers, the statement said. As the digital landscape evolves in a post-cookie world, Microsoft and Xandr can shape the digital…