Tag: pubmatic

Zapr Partners with PubMatic to Expand Addressability Footprint for Marketers in India

Zapr Media Labs, a media-tech startup that provides granular TV viewership data, has announced a partnership with PubMatic, a sell-side platform that delivers outcomes for digital advertising, to make its audience data segments available across PubMatic’s publisher network in India. Zapr uses proprietary audio content recognition (ACR) technology to understand content consumption across TV and…

PubMatic acquires mobile technology firm MobiPrimo

PubMatic has acquired MobiPrimo – a company founded by Samir Karande in 2010.  MobiPrimo was recognized by Red Herring as top 100 companies in Asia, shortlisted for Red Herring top 100 global companies in 2011. Following the acquision, PubMatic has become the first strategic selling platform to provide native, cross-device support for premium publishers. 8th…