Tag: Saurabh Vashishtha

Google acquires video-based social commerce platform simsim

Google’s video streaming and sharing platform YouTube has signed a definitive agreement to acquire video-based social commerce startup simsim, according to ETTelecom report. Financial details of the deal were not disclosed. The deal builds towards Google’s ongoing investments in India, such as the India Digitization Fund worth $10 billion. “Online video will continue to grow as the primary way to find…