AI and analytics company C5i has appointed Liat Ben-Zur, an AI strategist, and Anshu Sharma Raja, a banking and financial services expert, to its Strategic Advisory Board. The appointments are aimed at supporting the company’s efforts in deepening its artificial intelligence offerings and strengthening market differentiation across core verticals.
Liat Ben-Zur, currently CEO of LBZ Advisory, has a history of leading large-scale technology and digital transformation initiatives. Among her achievements are launching the world’s first commercial GPT-4 application via Bing, building Qualcomm’s IoT ecosystem, and expanding digital health products at Philips. Ben-Zur also holds board positions at companies such as Talkspace, Compass Group PLC, and Splashtop. She said, “I’m excited to support C5i integrate human expertise with advanced AI technology.”
Anshu Sharma Raja brings more than 25 years of experience in banking and financial services, having held leadership roles at Standard Chartered Bank, AIG, and Goldman Sachs. Her expertise includes leading digital banking strategy, cloud-based bank launches, and AI/data platform implementations across multiple global markets. Commenting on her appointment, Sharma Raja said, “I’m thrilled to join C5i’s Strategic Advisory Board at a time when the banking and financial services sector is being reshaped by AI and data-led intelligence. I’m excited to collaborate with the team to help reimagine digital transformation—rooted in purpose, powered by technology, and aligned to the unique opportunities across the Middle East.”
Ashwin Mittal, Executive Chairman of C5i, described the appointments as crucial to the company’s strategic direction, combining technology leadership with operational expertise.
C5i provides AI and analytics solutions to global enterprises, including Fortune 500 companies and leading names in consumer packaged goods and pharmaceuticals. The company has received recognition from industry analysts such as Gartner and Forrester for its AI-based solutions.
