Apparel Group, a global fashion and lifestyle conglomerate, has exclusively partnered with Shoppers Stop, to expand the presence of one of America’s #1 fragrance brands – Bath & Body Works into the Indian market.
This strategic collaboration marks a pivotal milestone in Bath & Body Works’ entry into the shop-within-a-shop retail concept. Shoppers Stop, India’s leading omnichannel destination for beauty and fashion will be home to the Bath & Body Works first shop-in-shop at the popular City Centre Mall in Salt Lake, Kolkata. The immersive retail experience offers a wide range of Bath & Body Works’ signature products, including body mists, shower gels, candles, and more. This strategic move aligns seamlessly with Apparel Group’s vision for Bath & Body Works’ growth in India, through the shop-in shop format , to introduce the brand to a new and vibrant market, as per the statement.
With a growing consciousness of beauty trends and the increasing accessibility of international beauty brands and online shopping, the Indian market is anticipated to experience sustained growth in the coming years. Through its network of nearly 40 stores nationwide and a dedicated Indian website, Bath & Body Works has carved a prominent niche in the beauty industry, cultivating a devoted customer base, and cementing its position as a leading player in the Indian beauty arena, according to the statement.
“We are excited about the prospect of this alliance, which will enable us to introduce our brand Bath & Body Works’ products to a wider audience across India. We firmly believe that this collaboration will not only benefit both companies but also play a significant role in driving the growth of the Indian beauty market. As we embark on introducing more global brands into the market, we eagerly anticipate working closely with Shoppers Stop to foster mutual growth and success”, stated Abhishek Bajpai, CEO of Apparel Group India Pvt Ltd.
Commenting on the same, Biju Kassim, Customer Care Associate and CEO, Beauty at Shoppers Stop, emphasizing the pivotal role of beauty as a strategic pillar for the company said, “At Shoppers Stop, customer satisfaction is our guiding principle and meeting the diverse needs of our customers remains our top priority. With the introduction of Bath & Body Works in our stores exclusively, we are set to enhance our beauty offering significantly. This launch in the city of Kolkata, with its beauty conscious community and rich cultural heritage perfectly aligns with our mission of delivering premium products from a renowned brand like Bath & Body Works to the beauty enthusiasts in the region.”
Apparel Group is steadfast in its commitment to augmenting its brand portfolio in India, acknowledging the increasing demand for international beauty products among discerning Indian consumers. The strategic alliance between Apparel Group and Shoppers Stop marks a formidable union of strengths, propelling both retail companies to seize the growing demand for high-end beauty products in the Indian market, the statement said.
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