Bose to shut all its retail shop in North America, Australia, Japan, and Europe

Audio equipment seller Bose Corporation has recently announced its plan to shut all its 119 retail stores worldwide across Australia, North America, Europe, and Japan. The move is a significant shift towards selling all its products online.

The company said that it will be closing 119 of its remaining stores over the next few months. However, the company will keep its 130 stores present in Greater China, United Arab Emirates, Southeast Asia and South Korea open.

As a result of this decision, about hundreds of employees will be laid off. Although Bose has said that it will offer outplacement assistance and severance to affected staffers, the company declined to release the official number on job losses.

Vice President of Global Sales for Bose, Colette Burke said, “Originally, our retail stores gave people a way to experience, test, and talk to us about multi-component, CD and DVD-based home entertainment systems.”

Bose opened its first store in 1993. Their stores were used to showcase the company’s product line-up, which has grown beyond the signature noise-canceling headphones to smart speakers and sunglasses-earbuds.

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