Britannia Industries, an Indian food-products corporation, announced it has partnered with Dunzo, an online delivery platform, to deliver its range of biscuits, croissants, ghee, and dairy whitener, among others to its consumers.
The company has launched a Britannia Essentials store that will be available for users of the Dunzo app. The first batch of deliveries will commence in Bengaluru, while users in Mumbai, Pune, Delhi, Gurgaon, Jaipur, Hyderabad, and Chennai will be able to avail the products soon, the company said in a statement.
These products will be available at Britannia’s distribution centers and Dunzo will source them from this point of sale to ensure proper handling of goods and enable better availability of these products across cities, Britannia said in the statement.
“During this unprecedented time, it is critical for us to maintain a continuous supply of our products which are daily staples in millions of Indian households. With a significant rise in demand for at-home delivery, we are happy to leverage Dunzo’s innovative and most advanced technology platform, to enable seamless delivery of products every day,” said Varun Berry, managing director, Britannia Industries.
Berry said the company’s teams are working round-the-clock to respond to the current situation and innovating to get these products to reach homes in a safe manner.
Last week, Mumbai-based packaged consumer goods company Marico launched “Saffola Store” in partnership with online food ordering apps Zomato and Swiggy to deliver its range of oats, and cooking oils to consumers.
Domino’s Pizza and ITC Ltd too have partnered to deliver ITC’s essential items such as wheat flour (atta) and spices to customers via the pizza chain’s ordering app in India.
Ride-hailing company Uber India said it has launched a last mile delivery service and partnered with online grocery firm BigBasket. Food ordering apps, delivery apps, and cab hailing companies are offering their available fleet of delivery executives to double up as carriers of essential items such as staples and personal hygiene goods.
HrNxt.com Newsdesk has researchers and writers with an excellent domain knowledge about the talent ecosystem, and the business environment. The team keeps a tab on the latest happenings in the ecosystem to bring most relevant news and insights for our readers. You can connect with our newsdesk at newsdesk@hrnxt.com.