At the 2020 Consumer Electronics Show (CES), IBM has announced the launch of Advertising Accelerator with Watson, a first-to-market offering that leverages artificial intelligence (AI) to predict the optimal combination of creative elements to help drive high engagement and conversion for a given audience.
The predictive solution from IBM leverages Watson to create campaigns designed to understand and engage consumers while addressing industry pain points like targeting and personalization. IBM Advertising Accelerator with Watson makes AI more accessible to advertisers, to help drive faster predictive models, enhance creative performance, audience discovery and actionable insights. The new solution continuously learns and predicts, helping advertisers to better understand the composition and preferences of their audience to inform future media strategies.
Jeremy Hlavacek, Head of Revenue, IBM Watson Advertising, said, “Ad targeting enables marketers to identify core customers, who are often overserved with messages that might not drive immediate action. Advertising Accelerator with Watson aims to address this challenge head-on, arming clients with IBM Watson to help them better engage and understand their target audience.”
Josh Eldridge, Senior Director of Marketing, LendingTree, said, “Matching creative iteration with audience segment is the next step in campaign optimization. LendingTree is proud to implement IBM Advertising Accelerator with Watson at launch to improve advertising effectiveness.”