Professional services firm PwC has launched a refreshed global brand identity, marked by a new logo, a bold orange palette, and a visual element called the “momentum mark.” The rebranding reflects PwC’s intent to position itself as a future-ready, people-first organization focused on innovation and growth.
The color orange — now central to PwC’s brand — has been chosen to symbolize energy, optimism, and forward momentum. The firm described the change as a signal of its renewed commitment to clients, employees, and communities, as it navigates a rapidly evolving business landscape.
Celebrations around the rebrand were held across all 25 PwC offices in India last week. The events featured interactive experiences, immersive brand zones, themed merchandise, and treats, with employees participating in the rollout by embracing the new visual identity.
The brand refresh coincides with PwC India’s inclusion in the “Top 100 Best Companies to Work For 2025”, as recognized by the Great Place To Work® Institute. The firm was also listed among India’s Best Workplaces in Professional Services 2025, marking its third consecutive year on that list.
“At this moment, PwC isn’t just evolving – we are reimagining what’s possible,” said Sanjeev Krishan, Chairperson, PwC in India. “This transformation is about momentum. For us in the India firm, it’s about taking everything we’ve built over the last century and a half and accelerating it into the future. This is our promise: we will lead with innovation, with courage, and with a relentless drive to create value that truly matters.”
The network-wide rebrand comes as PwC continues to focus on delivering meaningful employee experiences and adapting its people strategy in line with global shifts in work culture.
