De Tune, a global industry-leading media and entertainment company, has selected Tata Communications, a global digital ecosystem enabler, as the backbone of its next-generation broadcast viewing experience for live events produced virtually anywhere on the globe.
De Tune has been able to simplify its global production operations by consolidating multiple vendors into one cohesive media ecosystem with the help of Tata Communications’ end-to-end live video services.
Commenting on the partnership, Michael Thuney, Chief Executive Officer, De Tune, says “We are excited about our partnership with Tata Communications, which brings us the very latest in media and entertainment services to drive efficiencies, productivity, quality and endless scale. We are seeing a huge shift towards remote production across all kinds of content, but especially live events, and this partnership sets us up perfectly to deliver on that. This collaboration doesn’t just help us meet today’s requirements – Tata Communications’ technology makes us ready for the future of media and entertainment.”
Dhaval Ponda, Global Head of Media & Entertainment Services, Tata Communications, says “The media & entertainment industry is undergoing significant transformation. Our relationship with De Tune represents the powerful play of Tata Communications as a digital ecosystem enabler globally. We have helped massively reduce De Tune’s global vendor ecosystem to enable it to focus on what it does best – producing and delivering incredible content around the globe. With our vast suite of digital media solutions, we are well positioned to support the media and entertainment sector as it increasingly moves to remote production and streaming.”
De Tune is a pioneer in the field of worldwide, large-scale, remotely streamed broadcasting projects, including the rapid rise of esports. Leveraging Tata Communications’ Media Cloud, De Tune will automate its production workflow, along with video format conversions and online content delivery, by accessing Tata Communications’ transcoding services and Video Content Delivery Network (CDN). This next generation media ecosystem enables De Tune to effectively collaborate, allocate resources, and allow for aggressive scaling in their operations with global reach.
Through Tata Communications’ media network and cloud services, De Tune can now transmit media content from multiple simultaneous event locations across the globe to its studio in Los Angeles with extremely low latency and reliability. Employees are able to collaborate more effectively on productions, while driving greater efficiencies and limitless scalability, ensuring the smooth delivery of content to its viewers.
The full suite of Tata Communications services adopted by De Tune includes the Video Connect Platform for media transfer, Media Cloud Compute for storage and compute, and Tata Communications’ Content Delivery Network to ensure seamless online content delivery.
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